The expectations of the local market

“There were a number of challenges that we faced in developing an authentic user experience in Arabic that would meet the expectations of the local market,” Varley continued. “We spent a great deal of time consulting our Arabic speaking colleagues so that every minute detail was reviewed and verified. 

We paid careful attention to numbers, calendars, currencies and labels and the complexities of tools required for right to left translation, screen transition directions and swipe gestures were all a huge challenge.” 

“We’re very proud of our product team, made up of mostly English speakers, who, in conjunction with our MENA colleagues, were able to produce such a high quality app in Arabic which is one of the most challenging languages in the world in terms of translation.” 

“Wego has now become even more convenient by providing one of the fastest growing mobile markets in the world with over 400,000 hotel options and over 700 low-cost and full service carrier airfares on mobile,” Varley added. “With the ability to identify last minute hotel and airfare options quickly, along with advanced sorting and filtering options, we believe the app will be enormously popular.” 

“Wego is all about saving time, money and travelling more; it’s about convenience. Our growth in Asia, India and the Middle East shows that travellers continue to appreciate how easy we make it to plan and book travel online from anywhere in the world.” 

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